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One third of all Americans play free casual online games

Comscore has a July 2009 report on casual gamers in the U.S., containing some startling figures. Just under a third of all Americans played a free casual online game in May 2009. That’s an active audience of 87 million in the U.S. alone, and it doesn’t count mobile phone (cellphone) games. I suppose the question is… how can developers make money off all those Flash games? Enter Lost Garden‘s superb guide to how the finances behind Flash games work: part one & part two.

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